arrow_back
Module 1: Pharmaceutical Sales and Marketing
Pharma Marketing Summary Part 1
What is Marketing Part 2
Difference Between Pharma and General Marketing Part 3
Scope of Marketing Part 4
Marketing and Selling Part 5
Marketing Enviroment Part 6
Microenvironment Part 7
Public Part 8
Industry and Competitive Part 9
Factor Shape Competition in an Industry Part 10
Module 2: Pharmaceutical Sales and Marketing
Consumer Part 1
Maslow Theory of Motivation Part 2
Consumer Ability Part 3
Perception Part 4
Consumer Decision Making Part 5
Factors Influencing Purchase Decision Part 6
Industrial Buying Behaviour Part 7
Industrial Market & Buyer Part 8
Type of Purchases or Buying Situations Part 9
Models of Organisational Buying Behaviour Part 10
The Sheath Modal Part 11
Goal, Learning Objective and Marketing Research Part 12
Module 3: Pharmaceutical Sales and Marketing
Pharmaceutical Marketing Part 1
Qualitative and Quantitative Market Research Part 2
Size and Composition of Pharmaceutical Market Part 3
Pharmaceutical Market in India Part 4
Classification of Pharmaceutical Industry Part 5
Pharmaceutical Industry Part 6
Growth of Pharmaceutical Industry Part 7
Module 4: Pharmaceutical Sales and Marketing
Segmentation and targeting Part 1
Benefits of Segmentation Part 2
Segmentation and Aggregation Part 3
Market Segmentation Criteria Part 4
Targeting Part 5
Positioning Part 6
Motivation and Prescribing Habits of Physician Part 7
Prescribing Behavioral Studies Part 8
Patient Compliance and Motivation Part 9
Consumer Motivation Part 10
Consumer Dicision Making in Healtn Matter Part 11
Medical Representation Part 12
Promotion and Price. Part 13
Market Analysis, Market and Marketing Research Part 14