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Instructor: Sravani Asuri
Validity Period: Lifetime
In modern times, a number of people – especially those belonging to the younger generation have started looking for opportunities to learn digital marketing. This is primarily because digital marketing has become one of the best tools to effectively reach your target audience, trigger customer conversions, drive online sales, and earn lasting revenues.
This course is a best fit for the beginners who are looking forward to enter in the industry.
|Requisites to understand your Market My Origin Story
|02 Sincerity of Yours matters
|03 Setting up Goals and Targets
|05 How do you go by interest?
|06 Selection of niche in detail
|07 How about Google trends for selection of Niche ?
|8 What is Market Discovery?
|09 Where is my customer?
|10 What is Market Survey?
|11 Use Google forms for Survey
|12 Prerequisites before selecting Domain
|13 How to observe your competitor
|14 Types of Websites on Internet
|15 How Similar web can save your life
|16 Subscribe to your Competitors
|Domain name planning and creation
|Welcome to the New Module
|1-2 What's in HTTP & HTTPS
|1-3 All about few small info's
|4 Extensions of Domain Matters
|1-5 Domain name matters a lot
|1-6 How to select a company to buy Domain name
|1-8 Why I go with 2 Companies
|1-9 Linking DNS
|1-10 Whats in CPanel
|Module 3 Website Planning and Creation
|2-1 Website Planning creation starts here
|2-2 Whats in your Pages and Posts?
|2-3 Getting into your dashboard
|2-4 Creating a Post
|2-5 Lets get into Navigation and Write up's
|2-6 What are all in Navigation menu
|2-7 Lets do a Static Website
|2-8 Blog website creation
|2-9 Lets do logo and widgets
|2-11 All about themes
|2-12 Premium Themes are important
|2-14 Editing Themes is Damn Easy
|2-15 Dive Deep in to Divi
|2-16 Still more about Divi
|2-17 Linking and Single Page Websites
|2-18 Hands-on Single Page Website
|2-19 Internal and External Linking on Divi
|2-20 Do Linking Hands-on and Plugins
|2-21 Bye Bye Wordpress
|2-22 Final Theme Settings
|2-23 All about SSL Certificate
|3 Keyword planning for Website Creation
|3-1 How important are keywords and their selection?
|3-2 How to write content for your website?
|3.3 What is Keyword Planning?
|3.4 - How to choose topics for blogging
|3.5. - How to plan Editorial Calendar
|4 Email Marketing
|4.1 - What is Email Marketing?
|4.2 - Their Email IDs are your Treasure
|4.4 - What are Opt-in forms?
|4.5 - What is ESP?
|4.6 - Linking ESP and Opt-in Forms
|4.7 - Opt-in forms - Hands-on and more
|4.8 - Double Opt-in forms
|4.9 - What to do after you get email IDs?
|4.10 - Continuation to 4.9
|4.11 - Get Response and Automation
|4.12 - Email Sequencing - Tell a story
|4-13 Auto Responders and Automation
|4.14 - Unsubscribers - Hate them? Learn how to handle!!
|5 Lead Generation
|5-1 Reacap and Lead Generation
|5-2Traditional way of Lead Generation
|5-3 Funnel and more with basics
|5-4 Website are dead
|5-5 What's Landing Page
|5-6 Differnece between Website and landing pages
|5-7 Clear understanding of Landing page
|5-8 Types of Landing Page
|5-9 Long Landing Page
|5-10 Short landing page
|5-11 How Squeeze pages work
|5-12 Basic Funnel structure
|5-13 Upsell understanding
|5-14 Landing page with Get Response
|5-15 Landing page with Divi
|5-16 How to check Page Load on Landing Page
|6 Google Ads
|6-1 How Google Ads Work?
|6-2 Google dosen't want you to give customers
|6-3 Google Ads are not working what to do?
|6-4 The Parameters in detail
|6-5 Quality Score Matters a lot
|6-6 What is Ad Position
|6-7 First 3 Postions Matter to you right
|6-8 Lets understand the Google Ads Structure
|6-9 Step by Step of Google ads starts here
|6-10 Lets dive in Seriously from here
|6-11 Here it starts with Campaings
|6-12 Types of Audiences indetail
|6-13 Affinity audience means?
|6-14 More about custom affinity all in detail
|6-15 Whats in Inmarket audiences
|6-16 How should we budget
|6-17 Here starts your conversion settings
|6-18 Here ends your conversion settings
|6-19 What is Google Extentions
|6-20 Quick recap of campagin level settings
|6-22 How to get thourgh with keyword types
|6-23 some important notes on critisism and url settings
|6-24 Few important things about dynamic search copy
|6-25 Search ads recap and intro to display ads
|6-26 How about Display ads in Practical
|6-27 Lets continue the good work
|6-28 Adgroup level of display advertizment
|6-29 Responsive and fixed ad types
|6-30 All about Google Ads tool
|6-31 More about your Google Tools
|6-32 Interface more in detail
|6-33 I forgot but I did not skip this
|6-34 Google Tag manager matters for tracking
|7 Google Analytics
|7-1 Google Analytics introduction
|7-2 How real time works
|7-3 How Audiences work
|7-4 Next steps in Google Ananlytics
|7-5 More about Google Analytics
|Social Media Marketing & Facebook
|8-1 Welcome to SMM
|8-2 Presentation on SMM
|8-3 Getting into facebook
|8-4 FB Profile, Page, groups
|8-5 Lets Understand FB first
|8-6 Whats Organic and inorganic on Facebook
|8-7 Understand Facebook Edge
|8-8 Lets do a page
|8-9 How to do a Post
|8-10 Ads Platform on Facebook
|8-11 objectives of FB. Ads indetail
|8-12 Lets pick an objective and lets dive in
|8-13 Browse your locations on FB
|8-14 Intrests , behaviour and demographics on FB
|8-15 More about Targeting on FB mostly Intrests
|8-16 Lets see the behaviours of FB
|8-17 Adsets is not yet done with this
|8-18 Buget and Scaling as it is
|8-19 Ad copy of FB
|8-20 Ad approval is at stake??
|8-21 Facebook is not yet over here
|8-22 Look forward for these things
|Assessment Quiz- DM
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